This Honk Kong based company, is probably one of my favorite designer toy producers. Raymond Choy started Toy2r in 1995 as a tiny store in Mong Kok (Hong Kong). He was selling action figures from the US and candy toys from Japan. Because of his great interest in the toy industry, he closed his retail shop and started focusing on making toys.

Toy2r has a wide range of different toys, with Qee being the main and most successful product. Qees are both fashionable and desirable collector’s items. And distinguished themselves because, beside from being a display figure, they also double as key-chains. The company also opened their toy customization to any designer, by providing design templates on their website.